Client Compliance Averages Six out of 10

One of the most common struggles I hear from coaches is that everyone who follows their program gets great results, but up to six out of 10 people just don’t follow the program or check in consistently!

And I’ll tell it to you straight: No coaches have ten out of ten clients being 100% compliant with their plans.

Even precision nutrition found in a study that only about seven out of 10 clients followed their program. It starts simply with drink more water!

So, don’t feel like you’re alone! But, also don’t let this be an excuse! In this video, I am going to teach you one of the fastest ways to increase compliance with your online coaching clients!

 

Top Struggles for Client Compliance

Before we talk about how to increase client compliance, let’s address the most common reason I see coaches struggling to gain compliance with their clients.

Hands down the most common reason is that coaches make it ridiculously complicated for clients to check in.

And this over-complication tends to start even before the coach starts working with their client.

Related: How To Ask For Client Referrals w/o Feeling Sleezy

Complicated Client On-boarding

At it’s worst, I’ve mentored coaches who had intake questionnaires that took me 15 minutes to fill out online without going into detail. I just typed “test” or clicked a checkbox at random to see what kind of questions they were asking.

This is insane. If I actually answered the open ended questions with any degree of detail I’d be filling that form out for a week!

Tedious Client Check-Ins

And as you can imagine, when I went through this coach’s weekly check in document, I was bombarded with heaps of questions.

Not only that, but I was asked to manually input my calories, macros, and fiber intake from MyFitnessPal into a spreadsheet. Then I had to email the spreadsheet to the coach. No wonder this coach had issues with client compliance! 

Before I’d even prepped a single meal, I would have had to spend a half hour plus just to tell my coach how my week went!

The tone was set early: if I want results, I am going to have to spend a ton of time.

Requiring Too Much Time From The Client

And that’s not what I paid for. So, I might just silently sit back and stew in my buyer’s remorse.

“I can’t believe I’m paying $50 per week to have someone over-complicate the already confusing world of nutrition”.

Next week, I get busy and don’t check in.

Following week, I’m still busy and don’t check in.

Now, I’m in the habit of missing check ins.

And, I might get an unhelpful email reminding me that I haven’t been checking in- and that I need to do it.

But even if you tell me how important my check ins are to YOU, I still don’t know whats in it for me, because I now feel as though it’s too much effort to work with you. 

Related: How To Handle Those [Dreaded] Difficult Clients

The Simple Fix: Simplify

Luckily, this is the EASIEST problem to fix.

When I get on business audit calls with coaches interested in our certification program & mentorship, this is consistently the quick win that I identify.

Simplify.

Then, Simplify your on-boarding process.

Next, Simplify your check in process.

Finally, Simplify EVERYTHING.

McDonald’s Keeps It Simple and Easy

Think about McDonald’s. Do they have the best burgers on earth? In my opinion, heck no! So why have they served BILLIONS of burgers worldwide if they don’t have the best burgers?

It’s not just convenience. There were plenty of other burger places when McDonald’s rose to dominance.

They made it simple and easy for me to get my burger.

When I pull up to McDonald’s there is a sign pointing me towards the drive thru. If I follow that sign, I pull up to a menu. After looking at the menu, a voice comes through a speaker asking for my order. And that person can help guide me through the ordering process.They tell me to pull up to the window.

I pull up to the window and they give me easy instructions to pay. They hand me my food in a timely manner because behind the scenes everything runs like a well oiled machine. The drinks I ordered will be in a caddy to make it simple for me to transport them without spilling. 

It’s simple and clear. There is NO confusion, there is no friction. Every detail runs smoothly behind the scenes, and in terms of what I see.

Client Compliance Starts W/ Simple Check Ins

How can you take a page out of good ol’ Maccas book and make your check in process dead simple, with no confusion?

Not just for your client, but for YOU behind the scenes.

Maybe your client doesn’t know how to use your complicated check in spreadsheet. Maybe they don’t know when to check in. Or where to check in.

If you make that clear as day, you’re one step closer to getting better client compliance and results for your customers.

Sample Exercise: Review Your Check In Process

But here’s an exercise for you, and you can download the worksheet in the description to walk you through this step-by-step.

I want you to first, audit your check in process, and find the friction.

Next, remove the friction.

And lastly, put yourself in your most difficult client’s shoes and think about how easy or difficult the new check in process is.

In addition, I ask every coach I’ve ever developed the following question:

If you could only have your client provide THREE check in data points each week- which three would allow you to analyze their week and give them actionable recommendations?

What if your client only had time for ONE check in data point next week? What could you work with?

Once you understand the minimal check in data you need to form an impression and coach your client, you can stay ahead of clients falling off the wagon because your check in process feels to complicated to them.

Real Beyond Macros Client Case Study

I had a client who was going through a really difficult span of weeks at work. Her check ins were consistently incomplete.

I’d look at her food journal and see breakfast logged Monday, lunch Wednesday, and snacks Thursday. That’s it. No complete days. No qualitative data about here energy, mood, etc. in her check in form. 

I couldn’t do my job with this data.

Learn The Friction

So, I reached out and asked what was going on in her life that made checking in difficult right now.

Her immediate response was, “work has been really hectic, sorry, I’ll be more on top of it”

In my experience, I’ve learned that “sorry, I’ll be more on top of it” doesn’t always lead to the client being more on top of it!

Related: How To Start an Online Nutrition Business

Remove the Friction

So, instead of taking her word for it I asked her a question. I asked her, “what if we simplified your check ins until work calms down, would that be OK with you?” She was worried that if we simplified check ins that she failed.

I had to let her know it’s fine, I’ve done it with other clients and I can still give her good recommendations even with less data.

Pick 3 Most Important Data Requests

So I gave her my 3 data points: I needed one FULL day of food journal, her daily weigh in, and an end of week recap of what she struggled with in bullet points.

She ended up giving me THREE full days of food-journaling and did as I asked with the daily weigh ins and recap of her struggles.

I was able to be just effective in analyzing her week, giving next action steps, and providing support with the areas she struggled with related to being busy at work.

Once she realized these were my 3 essentials it took the pressure off the check in process and some weeks I’d get the kitchen sink, others I’d get my minimum three. But we managed to stay on track and develop consistency working together for YEARS.

That’s right, this happened early in our relationship and we worked together for YEARS. And I attribute that to simplifying my check in process and being crystal clear about what information I NEED to serve my clients, which is nice to have, and which is just noise.

I’d love to hear from you. Join our Online Nutrition Coaching Community Facebook Group and let me know in the discussions:  If you only had 3 pieces of client data to work with each week- what would they be?